DEXHQ brings inventory, purchasing, orders, marketing, and royalties together — computed from one source of truth.
Built to scale you from $1M to $20M+.
Small batches. Hands-on onboarding. Founding-member pricing at launch.
Past $1M a year, the standard playbook is a dozen disconnected tools — and you become the integration layer.
One tool for inventory. Another for orders. Another for ad reporting. A spreadsheet for royalties. None of them agree with each other.
Evenings spent reconciling numbers between systems instead of running the business.
Forecasts that ignore stockouts. Cash surprises when supplier deposits come due. Royalty statements built by hand every quarter.
The big platforms are built for departments and teams — the stage you haven't reached yet. Nothing is built for the founder running it all.
Every module in DexHQ reads one shared layer of sales, cost, and stock facts. Not synced. Not reconciled. The same rows.
When your buy list, your ad reporting, your cash forecast, and your royalty statements are computed from the same data, they can't disagree — so you stop auditing your tools and start trusting your decisions.
Start with what hurts. Turn on the rest as you grow.
The planning brain: what to buy, when, from whom — and what it does to your cash.
Every channel's orders in one queue — Shopify, Amazon, Etsy, wholesale.
Channel revenue and ad performance — on the same revenue numbers your operations run on.
If you sell licensed designs, this is the module you've been faking in Excel.
The staff you haven't hired yet — working inside your real data, not a chatbot bolted on top.
We benchmarked the leading inventory and operations platforms. These aren't premium add-ons elsewhere — they mostly don't exist elsewhere.
See cash leaving by month — supplier deposits now vs. balances at ship, committed POs, and forecast buys. Know your crunch months before they happen.
Sold out for three weeks? Most tools read that as “demand dropped.” DexHQ knows the difference between no demand and no stock.
A built-in backtest replays past forecasts against what actually happened. We show our error rate. Ask your current tool to do that.
Placement fees, aged-inventory and storage surcharges, replenishment thresholds — modeled into your buy and hold decisions, not discovered on your statement.
Open any figure and see why it is what it is — the inputs, the math, the run it came from. No black boxes.
Recoupment and minimum guarantees computed straight from the facts layer — the licensing back office no platform at any price offers.
What's left from each sale after everything that sale cost you — the product, marketplace fees, shipping, refunds, the ads that drove it. It's the money that actually pays rent, payroll, and the next purchase order.
Top-line revenue means nothing if you can't pay your bills at the end of the month.
Most "profit dashboards" show you a modeled margin — a fee calculator, an averaged cost, an assumed return rate. It looks precise. It isn't real.
DexHQ computes contribution margin from what actually happened: marketplace fees from settlement data, refunds as they land, real shipping costs, real ad spend, landed cost per unit — per SKU, per channel, per month. When a fee changes or a refund hits, your margin already knows.
And because it's all one system, the buy list knows it too — reorder and dead-stock decisions weigh the margin you actually earn, not catalog theory.
Figures illustrative. The point: the honest number is usually different — and it's the one worth running your business on.
Dex is calm, precise, and shows its work. It states what it did and what it found — plainly.
Weekly briefs on what moved, what's stuck, and what needs a decision.
Seasonal forecasts, reorder points, and buy plans — with the math shown.
Royalty statements that compute themselves. Quarter-end stops being a project.
Product descriptions and channel copy drafted from your actual catalog data.
Every good run ends one of three ways — and all three reward the same property: a business that runs on a system, not on you.
Teams arrive, and teams buy their own tools. Your data stays yours and portable — clean exports, full history, accountant-ready statements. Everything comes with you.
Buyers discount brands that depend on the founder. A brand where operations run in a system, every number explains itself, and margins are actual, not estimated — that's a data room that's ready before the banker asks.
Or don't leave at all. A business that runs without you in every loop is one you can step back from — take the vacation; the briefs keep coming.
Whichever door you take, DexHQ's job is the same: get the business out of your head and into a system — where it's scalable, sellable, and yours.
DexHQ wasn't designed in a boardroom. It was built inside a working ecommerce brand — real purchase orders, real marketplace fees, real licensors waiting on real royalty statements. Every feature exists because running the brand demanded it. The forecasts are trusted with our own purchase orders. The cash calendar is checked against our own bank account.
— Miguel, founder
We onboard in small batches and reply personally. Brands selling licensed designs get priority.
No spam. We review every application and reply either way.